Mapping of Infusionsoft Product Categories to Google Analytics Ecommerce

KB2013191

If you've installed our AnalyticsConnect.io software that automatically posts sales data from Infusionsoft into Google Analytics Ecommerce and you're using product categories inside of Infusionsoft, you'll want to read this page to learn how AnalyticsConnect.io maps your Infusionsoft product categories into the product categories visible inside Google Analytics Ecommerce.

Infusionsoft allows for multiple product categories per item, and allows for any product category to be a child of a parent product category. Google Analytics Ecommerce allows for one product category per item. Because of this limitation, AnalyticsConnect.io takes the first product category assigned to an item and writes that to Google Analytics Ecommerce. Any and all additional product categories and parent product categories that may be assigned inside of Infusionsoft will be ignored. Here's what this looks like in practice:

Inside Infusionsoft: Item is assigned to product categories "red", "green", and "blue".
Inside Google Analytics: The item will be assigned to the product category "red".

Inside Infusionsoft: Item is assigned to product category "red", with a parent category of "color".
Inside Google Analytics: The item will be assigned to the product category "red".

We recommend that you setup your products inside of Infusionsoft with only one category per item and do NOT use any parent categories to prevent any possible confusion.

Related Resources

None

Article Feedback

If this article is incorrect or outdated, or omits critical information, please use our contact us form and let us know.