Google Analytics Cross-Domain Tracking For Infusionsoft
If you've installed our AnalyticsConnect.io software that automatically posts sales data from Infusionsoft into Google Analytics Ecommerce, you may have noticed a problem inside of Google Analytics where traffic reports are getting "broken" as traffic moves between your main website and Infusionsoft hosted pages. This happens when cross-domain tracking isn't setup properly inside Google Analytics.
As an example: when a user starts off on your main website of www.example.com and then adds a product to their shopping cart, they change domains as they are passed to your Infusionsoft shopping cart at aa001.infusionsoft.com. A default install of Google Analytics sees this user as visiting two separate websites, first www.example.com and then aa001.infusionsoft.com, and will actually list www.example.com as the referring site. Rather than seeing both domains as one web property, and sharing visitor session data between them, they are seen as being completely separate web properties.
Beyond the annoyance of seeing yourself in your traffic referrer reports, which will report more visits than actually happened, it strips the real referrer information. All of your SEO, link tagging, and AdWords campaign data disappears when all conversions and transactions get attributed to your own website as the referrer. Here's how to properly setup cross-domain tracking and fix the problem...
Sorry, this documentation has NOT been updated yet for GA4.
Related Resources
Tracking Page Views On Infusionsoft Hosted Pages
Enable Demographics for Sales Data
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