Google AdWords Transaction Data Import Methods

KB2013184

If you've installed our AnalyticsConnect.io software that automatically posts sales data from Infusionsoft into Google Analytics Ecommerce and you want to get that data into Google AdWords Conversion Tracking, you'll want to read this page to learn about the two different methods for accomplishing that. Once you've got that done, read the "ROI Setup" section at the end of this page to learn how to use this data inside AdWords.

The first method is to have AnalyticsConnect.io write transaction data into Google Analytics and also into Google AdWords. The second method is to have AnalyticsConnect.io write transaction data into Google Analytics, and then have Google Analytics write that data into Google AdWords. Each of these methods have their own advantages and disadvantages. If you don't know which to pick, we recommend the second method.

Method 1: Have AnalyticsConnect.io Write Data Into AdWords Directly

Advantages: See "View-through conversions" and "Estimated cross-device conversions" inside AdWords.

From inside of your Google AdWords account, click on "Tools" and then on "Conversions" from the drop down menu. Click on the name of the conversion you want AnalyticsConnect.io to write data to (or create a new conversion). Verify that the "Category" for the conversion is set to "Purchase/Sale" and then locate the tag code. You'll find your "Conversion ID" and "Conversion Label" inside of that code, similar to the example below. Do not install this code to your website as our software will do it for you and having it on your page twice will cause problems.

<!-- Google Code for Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 274521873;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "1hsG62shY8Asfjuq501";
var google_conversion_value = 1.00;
var google_conversion_currency = "USD";
var google_remarketing_only = false;
/* ]]> */
</script>

Enter the "Conversion ID" and "Conversion Label" into the "Google AdWords Settings" on your Settings Page. Then set "Enable Google AdWords" to "On" and click "Update Google AdWords Settings". Advanced configuration options are available by using our API.

Method 2: Have Google Analytics Write Data From AnalyticsConnect.io Into AdWords

Advantages: See Google Analytics metrics such as "Bounce Rate", "Avg. Session Duration", and "Pages/Session" inside AdWords on your "Campaigns" and "Ad groups" tabs.

First, we need to make sure data sharing is enabled from inside Google Analytics. Click on "Admin" then "Account" then "Account Settings" and then under "Data Sharing Settings" be sure at a minimum "With other Google products only" is "Checked". Once that's done, back to "Admin" then "Account" then "Property" under "AdWords Linking" select "+ New Link Group" to link an AdWords account. Note: Your login for Google Analytics and Google AdWords need to be the same account.

Next, we need to make sure data sharing is enabled from inside Google AdWords. Click on the gear icon in the top right, then "Account settings" then "Linked accounts" and then "Google Analytics". Click on the "+" to expand the view and reveal the "Add" button (See below example picture). Click that "Add" button, then click "Save".

Now we can setup the data importing from inside AdWords. Click on "Tools" and then "Conversions". Click "Import from Google Analytics" and select "Transactions". Set "Tracking Purpose" to "Purchase/Sale" and click "Import".

If you have any problems linking Google Analytics with AdWords, or can't get your transactions imported, Google AdWords support is available free of charge at (866) 246-6453. Simply point them at this help document and they'll get you setup.

ROI Setup

Now that you're supplying AdWords with conversion values, we'll turn on basic Return On Investment stuff...

First, we need to add the ROI ratio view inside AdWords. From "All online campaigns" click "Columns" and then "Customize columns". Under "Conversions" select "Conv. value / cost" and click "Apply". Back on "All online campaigns" you'll now see a column named "Conv. value / cost". This number is the value of conversions divided by your ad costs. Here's some examples of what that number may be and what it means:

Once you have enough traffic, set your bids to optimize for profit via the "Conversion Optimizer". Note: If you were already using the Conversion Optimizer to manage your bids, and you used "Method 2" listed above to import conversion values, it automatically started optimizing using Ecommerce transactions when you clicked "Import".

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