Google Analytics Display Features

KB1029992

If you're using our AnalyticsConnect.io software that automatically posts sales data from Infusionsoft into Google Analytics Ecommerce, you may be wondering how to get demographical information for your sales. As an example, you may discover that women age 35 - 44 make up 89% of your website's sales. In that case you would want to modify your AdWords campaigns to target this demographic and greatly increase your profits for the same ad budget. Here's how it's done...

First you'll need to add the following line to your Google Analytics tracking code. If you're using our WordPress Plugin, simply check the box inside of the WordPress Plugin Admin that says, "Write Google Analytics Tracking Code" and the demographics code will be automatically added. If you're not using our WordPress Plugin, you'll have to make the addition of the highlighted code shown below to your Google Analytics tracking code.

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXX-Y', 'auto');
ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>

Next, enable Demographics and Interest Reports inside of your Google Analytics account. From the top menu click on "Reporting" and then from the left side bar click on "Audience" then "Demographics" and then "Overview". Click "Enable". Give it a few days to start recording data and then go look at your Ecommerce reports which you will now be able to segment/view based on demographics.

More information on how to use demographical data can be found in our Learning Center under Using Demographics with Sales Data.

Related Resources

Using Demographics with Sales Data

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